How to create a Lead Magnet

First, we better reveal what a lead magnet is. Do you know those freebies you get for subscribing to a list? Those are lead magnets. They’re something offered as a free gift or enticement in exchange for an email address. And they’re the easiest, fastest way to build a list of target subscribers. Remember this: The goal of any lead magnet is to convert traffic into leads. While it’s true you can throw just about ...